Why is it important?

In order to capture interest in a product or service, you must be sure the message clearly answers the following questions for a prospective customer:

• Why do I care?

• How does this help me?

• How is this different/better?

Define compelling messaging for your product or service that resonates with your target customer(s), and is clear, easily articulated and distinctive.

• Identify target customer(s) and primary product uses/scenarios

• Clearly articulate key features

• Define customer benefit

• Emphasize key differentiators

What is typically included in the project?