Business and product owners looking to clearly differentiate their product or service.
Who needs this?
Why is it important?
In order to capture interest in a product or service, you must be sure the message clearly answers the following questions for a prospective customer:
Why do I care?
How does this help me?
How is this different/better?
Define compelling messaging for your product or service that resonates with your target customer(s), and is clear, easily articulated and distinctive.
Identify target customer(s) and primary product uses/scenarios
Clearly articulate key features
Define customer benefit
Emphasize key differentiators
What is typically included in the project?
What are the deliverables?
Deliverables can include:
Documented product messaging
List of recommended marketing/sales tools