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PRODUCT POSITIONING
Business and product owners looking to clearly differentiate their product or service.
Who needs this?
Why is it important?
In order to capture interest in a product or service, you must be sure the message clearly answers the following questions for a prospective customer:
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Why do I care?
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How does this help me?
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How is this different/better?
Define compelling messaging for your product or service that resonates with your target customer(s), and is clear, easily articulated and distinctive.
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Identify target customer(s) and primary product uses/scenarios
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Clearly articulate key features
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Define customer benefit
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Emphasize key differentiators
What is typically included in the project?
What are the deliverables?
Deliverables can include:
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Documented product messaging
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List of recommended marketing/sales tools
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