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Business and product owners looking to clearly differentiate their product or service.
Who needs this?
Why is it important?

In order to capture interest in a product or service, you must be sure the message clearly answers the following questions for a prospective customer:

  • Why do I care?

  • How does this help me?

  • How is this different/better?

Define compelling messaging for your product or service that resonates with your target customer(s), and is clear, easily articulated and distinctive.

  • Identify target customer(s) and primary product uses/scenarios

  • Clearly articulate key features

  • Define customer benefit

  • Emphasize key differentiators
What is typically included in the project?
What are the deliverables?

Deliverables can include:

  • Documented product messaging

  • List of recommended marketing/sales tools

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