STRATEGY

The word "strategy" is overused in business today, and often in the wrong context.  But, a well defined strategy can make or break a business.  Your strategy must drive directly toward your objectives, and the tactics must support the strategy.  Defining, documenting, and communicating the objectives, strategy and tactics will help align the entire organization.

 

We will guide you through this process, doing the heavy lifting to understand what strategy will help you win in your market.

Product Strategy, Prioritization & Roadmap

A clearly articulated product strategy and roadmap will ensure the entire organization is working toward the same objective.  And, all teams will be able to align resources to support the strategy and roadmap.

 

Who needs this?

Business, marketing, and product leaders looking to clearly define the product strategy and roadmap.

What does it entail?

Define and document the product strategy for the organization, focusing on creating a competitive advantage in the market. 

  • Define where products fit in the competitive ecosystem

  • Define/refine process for prioritization

  • Develop product roadmap

 

Deliverables:

  • Competitive analysis

  • Prioritization process assessment

  • Product roadmap