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Business and marketing leaders who want to optimize the product marketing process, resulting in higher quality products that get to market faster.
Who needs this?
Why is it important?

There is no one product marketing process that works for every organization.  It is critical to find a process that delivers quality products on time, working within the nuances of your organizational structure.  The right process for your organization ensures:

  • All stakeholders are on the same page about product scope and timing

  • Feedback is solicited and incorporated from the right people and functions

  • High quality products are delivered on time

  • Organization is ready to market, sell, and support the product

Assessment of the existing product marketing process, to understand strengths and opportunities to improve in key areas:

  • Product prioritization

  • Project management & communication

  • Capturing and incorporating feedback

  • Documentation/definition of the product

  • Reporting/key metrics

  • Launch planning

  • Executive/BOD updates

  • Team structure
What is typically included in the project?
What are the deliverables?

Deliverables can include:

  • Process scorecard

  • Assessment findings and recommendations

  • Documentation templates

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