top of page
GO TO MARKET PLANNING
Business and product owners who want to get the most out of the launch of their new product/service.
Who needs this?
Why is it important?
Often overlooked in the process of building a new product, a solid launch plan can make or break a successful release. A launch plan will ensure:
-
Alignment of internal teams
-
Timely ramp of external demand for the new product/service
Determine an effective launch strategy and communication plan for your new product or service, including clear definition of:
-
What you are selling
-
Who you are selling to
-
Where you will promote your product
-
How you will reach your target customer
What is typically included in the project?
What are the deliverables?
Deliverables can include:
-
Launch plan & timeline
-
Demand gen recommendation
-
Marketing content & sales tool recommendation
-
Product Brief
bottom of page