COMPETITIVE ANALYSIS

EVERYONE – This is a critical step in understanding the current competitive landscape, as well as ensuring you have a competitive advantage in the market.
Who needs this?
Why is it important?

In a competitive and ever-changing market, business owners must understand what competitors are doing, and how their product or service fits into the ecosystem.  This enables a business to:

  • Stay informed about changes in the market
  • Ensure their product/service is differentiated
  • Take advantage of new opportunities

Identify product strengths, weaknesses, and opportunities based on analysis and key insights which can include:

  • How does your company/product/service stack up against key competitors in your industry?

  • What is the go-to-market strategy?

  • How does your customer experience compare to your competition?

  • Are you competitive from a pricing perspective?
What is typically included in the project?
What are the deliverables?

Deliverables can include:

  • Competitor Benchmark Matrix

  • SWOT Analysis

  • Quick wins

  • Longer term opportunities

© 2016 by Dyamica Marketing.

Contact:

(510) 813-2626

leslie.olsen@dynamicamarketing.com